Mera Beauty
Branding, Campaign, Identity, UX/UI
A beauty brand concept that addresses the lack of darker shades in the makeup industry while also being inclusive to people of color. In Hindi, ‘mera’, pronounced ‘meh-rah’, means ‘my’. Mera Beauty was conceptualized to explore the diverse range of makeup products while also embracing the beauty of your own skin. I created a visual identity system for the brand and designed mockups of the products and webpages.
Conceptualized branded makeup assets.
Created visual identity for the brand.
Website concept.
App concept.