Holiday 2024 Campaign
Color Street released a holiday campaign featuring curated bundles for the 2024 winter season. I provided art direction for the Studio Team and gave the creative direction for the design team.
Art Direction
Designed a creative brief for the Studio team and assisted the team in positioning the products for each bundle, fixing backgrounds and props, and assisting directly on set. I chose neutral backdrops and gold ribbons to highlight the gold foil in the packaging while also tying it into the festive season.
Creative Direction
Designed templated flyers for all the bundles to create a cohesive style. I worked with other designers in creating print and digital assets and also reviewed with the Marketing and Sales teams to ensure materials were accurate for launch.
