Core Catalog
The Core Catalog is an annual branded piece for Color Street that features the main products. I led the art and creative direction for both 2024 and 2025 and rebranded the layout to be more modern, while highlighting the hero products. Digital and printed versions were created for 2024 and 2025.
Art Direction
Led the art direction for both 2024 and 2025 Core Catalog. Provided creative briefs and shot lists for the Studio team and worked directly with the photographers in setting up products, fixing backgrounds, and assisting model directions.
Creative Direction
Rebranded the layout to be cleaner and focus more on the products. New branding resulted in higher retention rates to the website. Created digital and printed versions as well as additional assets to support the launches, such as color charts and web banners.
