Color Street
Branding, Campaign, Creative & Art Direction, Identity, Typography
Color Street is a beauty brand that specializes in innovative nail and makeup products. As the Senior Graphic Designer, I create majority of the digital and print materials. These include flyers, banners, catalogs, and additional assets based on the company’s objectives while ensuring designs adhere to brand guidelines.
Core Catalogs
Led the art and creative direction for the 2024 and 2025 Core Catalogs, which feature the main products of the company.
Redesigned the layout to be more modern while maintaining brand guidelines.
Core Catalogs available as print and digital versions in multiple languages.
Holiday Bundles
Collaborated with the Studio Team to lead the art direction of the Holiday campaign.
Created templates for the flyers to be consistent with different bundle options.
Designed social graphics.
Product Launches
Creates flyers, web banners, social media graphics, customer emails, and additional assets based on Marketing needs.
Customer Emails
Designed customer emails based off Marketing and Communications’ requests. Created up to 3-4x per week.
Event Branding
Created the logo for the annual Conference event.
Worked with external vendors for the branding and ensured designs were consistent across multiple materials.