Color Street
Branding, Campaign, Creative & Art Direction, Identity, Typography
Color Street is a beauty brand that specializes in innovative nail and makeup products. As the Senior Graphic Designer, I create majority of the digital and print materials. These include flyers, banners, catalogs, and additional assets based on the company’s objectives while ensuring designs adhere to brand guidelines.
Branding
Created the 2024 and 2025 Core Catalogs, which feature the main products of the company.
Previous catalog had a busy background, which competed with imagery. Researched and designed the layout to be more clean and modern while maintaining brand guidelines.
Led the art direction for the photoshoots to highlight hero products and assisted the Studio team in setting up products and reviewing imagery on set.
Core Catalogs available as print and digital versions in multiple languages.
Art Direction
Collaborated with the Studio Team to lead the art direction of the Holiday campaign. Supported lead photographer by providing creative brief, managing product set up, and assisting directly on set.
Created templates for the flyers to be cohesive with different bundle options.
Designed social graphics to be consistent with the rest of the assets.
Product Launches
Creates flyers, web banners, social media graphics, customer emails, and additional assets based on Marketing needs. Designs are based on creative briefs and current trends while also staying on brand.
Customer Emails
Designed static and animated customer emails based off Marketing and Communications’ requests. Created up to 3-4x per week.
Event Branding
Created the logo for the annual Conference event. 2021 was themed ‘Pave the Way.’ Created a dashed line from ‘Pave’ to ‘Orlando 2021’ to signify the brand of leading the way.
Worked with external vendors for the branding and ensured designs were aligned across multiple materials.